Making memorable, emotional connections are at the heart of strategic storytelling.

The Strategic Storytelling Index measures the emotional and intellectual magnetism of your brand stories across a scale of Wonder, Wisdom and Delight – the three attributes present in great storytelling.

The data from this Hill+Knowlton Strategies research tool, based on principles within the book The Strategic Storyteller, is used to learn what resonates within pieces of content, providing the opportunity to dial up certain aspects of storytelling or dial down others.