How can I identify niche influencers?
Most tools don’t consider offline influence. They also don’t allow us to understand the context of discussions.
So we built Sherlock+ to combine these two things; it takes our expertise (who we know) and builds on it using contextualised data.
Understanding true influence
Sherlock+ is a series of custom dashboards built in partnership with social listening experts Brandwatch.
Sherlock+ dashboards use a proprietary methodology to track influencers true impact, identifying up-and-coming KOLs using custom searches for each client. We also maintain influencer lists across a variety of topics for our eight key sectors.
The methodology involves H+K’s sector experts creating ‘VIP lists’ of key influencers alongside our Data + Analytics specialists. We develop these lists by starting with known sector experts, existing media lists, or niche groups (such as patient advocates).
These are then built upon using data-driven network analysis of the interactions, engagements and relationships that surround these KOLs, which are then ranked according to true impact, all in real-time. We then look at what these influencers share, engage with & care about online.
Sherlock+ reports include:
• Identification of new influencers for clients, as well as deeper dive into those they already know
• Grouping of influencers into tribes, helping clients to understand not just who to engage at a tactical level – but also thinking strategically about each group holistically.
• Client access to all data, live, via a custom dashboard