Our annual one-day symposium would be nothing without with hardworking people who contribute their time, curiosity, and insight to the event. Here are the people of Creativity+.

The preferences of millennials affects consumer trends; the want to travel, share and purchase for the now.

Sir Martin Sorrell in conversation with CNBC’s Steve Sedgwick.

As humans we have immense capacity for change, and we need to take responsibility for making things better.

– UK CEO Richard Millar, giving the welcoming address.

Creativity+ plus just keeps getting bigger and better each year! It’s a real privilege to work with such a dedicated group of H+Kers on this event. Here’s to Creativity+ in 2018!

Jason Frayne, Senior VP, EMEA New Business

Technology is nothing. We need people to get things to work.

Jeremy Waite, IBM

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. 

Gemma Ginty from Future Cities Catapult

Having worked on our conference since the very first one, I can honestly say that my Creativity + Mixed Reality panel was the most fun I’ve had on stage. Our high energy experts could each keynote a conference. What a treat to have them discuss the future of AR and VR. This was the first session programmed after deciding on our New Reality theme. These rich storytelling tools are an obvious area of interest to our clients.

Candace Kuss, photographed with Mikela EskenaziBlipparHenry Cowling, Unit9;  Olivia Lory KayInition; Oliver Kibblewhite, Rewind in the Creativity + Mixed Reality panel. 

I loved moderating the session on Keeping Influence Real. Our panel spoke honestly about their experiences of brands not understanding – or caring – how long the process of producing quality content really takes. It was an eye-opener that so many still don’t understand how to work with influencers.

Vikki Chowney, Chief Content Strategist at H+K UK

One of the most effective uses of healthcare communications is reducing stigma and increasing understanding.

– Jessica Walsh, Managing Director at H+K UK

The hardest nut to crack as we are working towards a more gender equal world is to overcome outdated cultural norms and social stereotypes. They are at the very core of what we know has to change. 

– Nanette Braun, Chief of Communications and Advocacy at UN Women 

It’s harder to change human behavior than we think, sometimes. We often think that human behavior is changed when it’s not, really. We can all design a lovely path, but people will go off and take the shortcut if they want to. What we need to do in order to understand the impact of tech for the future is to look at human needs. That’s what will guide the future.

Matt Battersby, Managing Director at H+K UK

Until next year, Creativity+!