July 1, 2021, NEW YORK – Wyoming-based Raven SR, has selected Hill+Knowlton Strategies US (H+K) and Australia-based Cannings Purple, to be its global public relations partners as it prepares for the deployment and commercialization of its carbon negative fuel technology that converts waste into green hydrogen and synthetic fuels.  

The appointment comes following the US renewable fuel company’s global review for an integrated strategic communications provider to support Raven SR’s media relations and digital activation globally.

We were impressed by the strategic creative thinking and global sector understanding demonstrated throughout the competitive process by H+K and Cannings Purple. They stood out for their depth of expertise in renewables, their insights-driven approach to earned media and digital and their ability to activate collaborative teams on the ground in our key markets immediately. As we look to activate our partnership with Hyzon Motors, Raven SR is well positioned to lead the conversation in green energy solutions and we look forward to partnering with H+K and Cannings Purple to drive this global agenda.

Matt W. Murdock, Founder and CEO, Raven SR

It is an honor to be collaborating with H+K once again, on another significant renewable energy story like Raven SR. This collaboration, made possible through ties to our global WPP family, builds on the successful partnership we established through our joint efforts on delivering hydrogen mobility and clean energy company Hyzon Motors – a soon-to-be $2.1 billion NASDAQ-listed company – to the world stage, and we are excited to be aligning on the next big hydrogen and synthetic fuels story that is Raven.”

Warrick Hazeldine, Cannings Purple Chairman

As companies navigate the fast-approaching energy transition, Raven SR is poised to revolutionize the waste to energy, renewable fuels and clean hydrogen business model. H+K US is proud to support Raven SR in their mission for converting to green energy and our shared passion for purpose-led innovation and communications, will set a strong foundation for our work together.

Marvin Singleton, H+K Client Lead and Executive Vice President

Utilizing patented Steam CO2 technology that is non-combustion based, the Raven system – both mobile and scalable – turns bio-mass, municipal solid waste, bio-solids, industrial waste, sewage waste, medical waste, and natural gas into renewable energy products.

Raven SR is a founding member of the Hyzon Zero Carbon Alliance, an initiative of global companies in the hydrogen mobility supply chain to foster knowledge and innovation among member companies to help customers make the transition to cleaner hydrogen fuel cell commercial vehicles.

In early 2021, Raven SR and Hyzon Motors announced the formation of a joint venture to build up to 100 hydrogen hubs in the United States and globally. The first hubs will be built in the San Francisco Bay area and are expected to be commissioned in 2022.

For Media Enquiries:  

Katharine Frasier  

Senior Account Manager, Hill+Knowlton Strategies  

[email protected] 

+ 1 281-409-9351 
Fraser Beattie 

Account Manager, Cannings Purple 

[email protected]   

+61 8 6314 6304 or +61 421 505 557  

About Hill+Knowlton Strategies  

Hill+Knowlton Strategies, Inc. is one of the world’s leading global public relations firms, partnering with local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, that drives growth for clients, helps them manage risk, and defends and improves their reputations. Recent innovations include I-ACT, the Intelligence + Advisory Communications Team, Smart Media, an evolved approach to earned media, and Influencer+, a private influencer network.

Headquartered in New York, the firm is part of WPP, the world’s largest communications services company. For more information about H+K, visit our website and follow us on Twitter, LinkedIn, Facebook and Instagram.

About Cannings Purple  

Cannings Purple is one of Australia’s leading, fully-integrated communications consultancies, offering expertise in government relations, investor relations, corporate affairs, crisis communications, stakeholder engagement and design and digital production.  

As part of WPP AUNZ, Cannings has offices in all major capital cities in Australia and New Zealand and a global affiliate footprint.  

For full biographies of the Cannings Purple team, please visit https://canningspurple.com.au/ourpeople/