January 15, NEW YORK – Hill+Knowlton Strategies (H+K), international public relations agency, announces Avra Goldstone Lorrimer will lead its H+K New York office.
In her new role, Lorrimer will focus on driving growth in the office, further build H+K New York’s capabilities and talent mix and build a culture where everyone is recognized, respected and empowered.
Led by Global President Richard Millar, Lorrimer will join the US Leadership team which also includes Lisa Cradit, Rebecca Fannin, Nancy Fitzsimmons, James Fuller, Peter Greer, Larry Krutchik, Marvin Singleton, Liz Torrez and Vikki Willimott.
In addition to her seven-year tenure as Managing Director of Consumer-Packaged Goods at H+K London and the WPP PR lead for Ford of Europe, Lorrimer previously worked as an Associate Director at Ogilvy and Edelman. She has helped clients to progress from an earned-only mentality to developing integrated communications campaigns and cut through content that delivers across paid, earned, shared and owned channels.
The results of her work have been successful from a commercial and communications perspective and recognized with industry awards including the Drum’s Marketing Can Change the World award for Duracell’s battery recycling program, the Drum’s Marketing Global Brand Strategy of the Year for Pampers/UNICEF ‘one pack=one vaccine’ and an Effie for Febreze’s ‘Road Trip from Smell.’
Additionally, Lorrimer is a Superbrands panel member, a board member of the New Nature Foundation and an interviewer for the University of Pennsylvania. Orla Moran replaces Lorrimer at H+K UK as Managing Director of Consumer Packaged Goods.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with over 80 offices in more than 40 markets, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.