SÃO PAULO, BRAZIL (28 June 2017) – After a highly competitive pitch process, Hill+Knowlton Strategies (H+K) becomes Embraer’s first global AOR. The ambitious, yearlong campaign will strengthen Embraer’s profile internationally with global messaging and key market research.
“It is an honor to work with Embraer. They are an ambitious client with a passion for innovation and industry growth,” H+K team lead and co-CEO of Ideal H+K in Brazil, Ricardo Cesar states. “Our campaign pushes the envelope beyond traditional PR to deliver a powerful boost in brand awareness, and ultimately, loyalty.”
“At Embraer, we provide different solutions in commercial and executive aviation, defense & security, accordingly to our customers needs. As we continue to expand, it is important that our stakeholders worldwide know exactly who we are and what we’re doing,” Nelson Salgado, vice president of institutional relations comments. “In that sense, we needed an agency network with experience, processes, tools, and people to support our public relations efforts across the globe. The H+K team impressed us with their knowledge, expertise, dedication and creativity.”
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Embraer is a global company headquartered in Brazil with businesses in commercial and executive aviation, defense & security. The company designs, develops, manufactures and markets aircraft and systems, providing customer support and services. Since it was founded in 1969, Embraer has delivered more than 8,000 aircraft. About every 10 seconds an aircraft manufactured by Embraer takes off somewhere in the world, transporting over 145 million passengers a year. Embraer is the leading manufacturer of commercial jets up to 130 seats. The company maintains industrial units, offices, service and parts distribution centers, among other activities, across the Americas, Africa, Asia and Europe.
Visit www.embraer.com for additional information.