Demand Better has become a global rallying cry for the pancreatic cancer community, and with the support of H+K teams in the US, Canada, UK, Australia and South Africa, Coalition members and supporters turned the world purple on World Pancreatic Cancer Day. By blending personal stories with engaging content – underpinned by behavioral science research – we educated audiences about the risks and symptoms of this deadly disease to allow for earlier detection and, ultimately, save lives. Through this award-winning campaign, together we are driving transformational change and empowering the pancreatic cancer community to Demand Better for patients and for survival.