As Executive Vice President at H+K US, Laura leads the US relationship with P&G and has oversight of other sectors including CPG, Food + Drink, and Retail. Passionate about seamless communications strategies that bridge cultural influences to drive sales, Laura has expertise in integrated campaigns, global-to-local brand building, company strategies, and operations.
Prior to joining the firm, Laura worked at DeVries Global where she was most recently Global EVP, Strategic Alliances, focused on adapting how teams service clients in rapidly transforming industries, connecting people, stakeholders, and resources, to ignite collaboration, and creatively solving problems.
Laura has lived/worked in the UK, US and Singapore, and has partnered with inter-agency teams in NA, GC, AAIJK and EMEA/IMEA to develop integrated marketing programs rooted in culture. Her communications experience spans diverse consumer categories comprising multi-brand P&G product portfolios within Skin Care, Professional Hair, Retail Hair, Luxury & Lifestyle Fragrance, Fabric Care, OTC Wellness and FemCare sectors, lifestyle remits including Cosmetic Procedures, Travel, Prestige Retail and Consumer Electronics, and Cause Marketing initiatives.
An optimist with a make-it-happen spirit, Laura is proud to be among the elite group of PRWeek’s 40 Under 40.