Based in Los Angeles, Larry serves as a member of Hill+Knowlton’s US Leadership Team, overseeing the agency’s California offices in Los Angeles, Costa Mesa and San Francisco. In that role, Larry serves as a client relationship leader, senior strategist and counselor, mentor to H+K colleagues and ambassador of our agency’s culture. He joined Hill+Knowlton Strategies in August 2015.
Larry is a veteran public affairs and public relations strategist with more than 25 years of experience, including six years as a litigation attorney. In his career, Larry has provided strategic advice and counsel, corporate communications, crisis communications, community engagement and public affairs services for an array of corporate, trade association, nonprofit, and public sector clients. Honored in 2018 as a finalist for PR News’ PR Agency Professional of the Year, Larry has led numerous award-winning communications campaigns, including the Public Relations Society of America’s coveted Silver Anvil for Global Communication in 2018.
Passionate about storytelling, messaging and positioning, Larry also serves as one of the agency’s lead media trainers. Whether to maximize favorable announcements or navigate challenging news cycles, Larry’s media and message coaching has empowered a wide range of C-suite executives, brand spokespersons, celebrities, athletes, and issue activists to be authentic and engaging spokespersons. He is also called upon to speak at industry and client conferences, and enjoys guest lecturing and advising students whenever he gets the chance.
Larry graduated with a Bachelor of Science degree in business administration, with Honors, from the University of Florida. He also earned his law degree, with Honors, from the University of Florida. He lives in Los Angeles with his wife, Jill, sons Josh and Brendan, and their dog, Palmer.