Craig has a career spanning nearly three decades as a business leader both in agency and in-house, with deep experience in Fortune 100 companies in the automotive, consumer goods, and healthcare sectors.
Prior to joining H+K as US CEO, he served as Senior Vice President of Global Communications for GM, where he was responsible for the company’s overall global communications strategy. He was instrumental in helping the company execute its unprecedented transformation to become a leader in electric vehicles, autonomous technology, and software services.
Buchholz was previously Chief Communications Officer for Procter & Gamble, where he served as a key advisor to the CEO and other C-suite leaders. He oversaw all elements of communications and led global teams across five business units, setting communications strategy and framing the company’s narrative.
Buchholz also spent nearly a decade at Merck, where he led the team responsible for strategic communications on behalf of the company’s prescription medicines, vaccines, biologic therapies, consumer care, and animal health products. He was deeply involved in the company’s $41 billion acquisition of Schering-Plough.
Earlier in his career, Buchholz held a variety of positions at Johnson & Johnson, Pharmacia (now Pfizer), and several public relations agencies.
Buchholz is a Fellow of the Aspen Institute, a Trustee of the Arthur W. Page Society, and a member of the Drexel University Kline School of Law Board, where he established the Buchholz Law Technology Lab. He received his J.D. from Drexel University Kline School of Law, and his B.A. from Temple University.