Alison is a consumer communications professional advising clients on influencer marketing and advocacy strategies; integrated brand building programs; digital and social media activation; cause related marketing and experiential campaigns, to help clients actively manage their brand and corporate reputations with multiple audiences. She is also H+K’s chief client officer for P&G worldwide, responsible for their diverse brand portfolio, developing broad ranging communications practices; creating P&G’s biggest ever global PR program ‘Thank You Mom’, leveraging their Olympics sponsorship across 78 markets; pioneering P&G’s sustainability brand communications including the multi-award winning Ariel Turn To 30 initiative and P&G’s Future Friendly consumer education program recognized by the Clinton Global Initiative; and the groundbreaking Pampers UNICEF campaign, one pack=one vaccine campaign to help eliminate neonatal tetanus in developing markets.
Alison also leads WPP’s S-Team, a group of experts from around the world experienced in developing brand strategy and award-winning campaigns that leverage sustainability issues. The team’s vision is to collaborate with and inspire clients in their sustainability journeys which help to accelerate meaningful change by connecting brands, stakeholders and consumers to the benefit of all.
Prior to her global role, Alison was Head of H+K’s Marketing Communications practice in London, responsible for a range of blue-chip clients including Volvo Cars; Allied Bakeries; B&Q; npower; Automobile Association; Black & Decker; General Motors; St Ivel; Unilever Best Foods; Fujitsu ICL and Pepsi. Alison joined H+K in 1994 and has over 20 years brand marketing and communications experience. She is a member of Women on Boards & Women in PR.